Do you know what the difference is between advertising and PR?

This week's video covers just that, and I break down for you what the distinction is and why it actually doesn't even matter that much to know the difference!

What's important is that you know how best to use these tools to help get your business out there. In the video, there are a couple useful examples of PR you might want to take advantage of, plus I share a disappointing story of someone I know -- not to scare you, but to educate you on why it's so important to do due diligence.

Don't be overwhelmed -- it's not as tricky as it might seem!

As usual, remember to report any real-world questions or comments to the Facebook group.

You're doing great. I'm so proud of you for making it to "the extras"!

*Remember, when finishing this chapter, to track your progress accurately, use the “complete and continue” button in the upper right hand corner. This will tell you which chapters are completed and which ones still have to be completed.