Now that you've tackled the messaging behind your marketing, it's time to look at how to package your products and services.

Why bundle them up into packages? Not only does packaging provide a certain wow factor to your business, but it also makes serving your customers that much easier.

In this week's video, I take you through a few personal examples of how I gradually built my own packaging -- even how I ended up identifying certain needs my clients had, and creating products and services that fit them. (This includes the very Z&B programs you're part of right now!)

I can't wait to see what you come up with. As always, you're encouraged to share with your fellow members in the Facebook group. You're doing awesome!

*Remember, when finishing this chapter, to track your progress accurately, use the “complete and continue” button in the upper right hand corner. This will tell you which chapters are completed and which ones still have to be completed.