Remember that S.W.O.T. analysis we talked about? Today it'll come back as a tool to help you figure out exactly where you, your products, or services can be found.

Being aware of where clients can find you, both before and after they sign on to work with you, needs to be in alignment with who you authentically are and what your business stands for.

You'll want to keep in mind what your strengths and weaknesses are so you're not wasting energy trying to be in the wrong places (for you). Other businesses in your industry may be at those places, but you'll be much more empowered if you know to differentiate yourself from them.

This can be tough because there's a lot of pressure out there to be "everywhere, all the time." When you're clear about who you're here to serve and where you want to show up for them, you can help them be clear too as to whether your business is for them.

There are plenty of examples in this week's video for you to refer to, and I'm looking forward to hearing about what you come up with within the Facebook group. Post your "Ah-ha"s" there, and we can celebrate together.

*Remember, when finishing this chapter, to track your progress accurately, use the “complete and continue” button in the upper right hand corner. This will tell you which chapters are completed and which ones still have to be completed.