Identify Your Target Market
Determine who it is you serve and how to customize your marketing so it really speaks to them
When a company narrows down who they market to, they are more successful and save time and money. Join Strategy Rock Star Michelle Smith as she helps you identify your target market and then break it down into smaller segments. You'll then think through ways to customize your marketing for each. Once you're done with the course, hop into the Facebook Community (exclusive to Z&B Clients) and share your "a-ha's" to see what ideas others have to take you further. Need additional support from Michelle? Schedule a Coaching Call?
Like this course, and not a Z&B Client? Be sure to check out the Coaching Club 3.0 Program where you have unlimited access to this course and TONS of others, including the Strategize Your Success Video Series, a step-by-step program designed to quickly get your business on the right path for success! The Coaching Club 3.0 Program also includes LIFETIME ACCESS to Group Coaching Calls, where you can get Michelle's coaching, a Facebook Community full of other like-minded business owners to brainstorm with as you grow your business and discounts on 1:1 time with Strategy Rockstar Michelle Smith and In-Person Events. With Z&B you're a client for life! Sound great? Then you may also like the Maximize Your Momentum Program which adds a V.I.P. Day, Private Coaching Calls and Quarterly Retreats.
I’m Michelle Smith of Z & B Consulting, Inc. For 20 years I supported various small businesses, non-profit organizations, day cares and private schools with their strategies and processes to obtain and retain more customers. But working for someone else while also trying to balance being a wife and mother isn’t easy, so I became an entrepreneur and founded Z & B Consulting in 2014. Family is very important to me -- so much so that I named my company after my sons Zach and Ben. By founding my own business, I was able to achieve a work/life balance through working smarter, not just harder. Implementing the relationship building strategies I’d mastered during my career enabled me to obtain the money AND time to enjoy the things I love with the people I love. It is my personal mission to help my clients do the same. I help small businesses, entrepreneurs and non-profit organizations of all kinds overcome obstacles by teaching them to utilize the right tools, resources and methods to grow their business. I know that creating and implementing the right strategies might seem overwhelming and often scares people from focusing on it. That’s why I make business strategy fun and easy, and take my clients back to a time when learning was exciting. I earned my bachelors from Purdue University and I am a business coach, consultant, trainer and speaker. My husband Scott and I reside in the Chicago suburbs with our two boys. If you would like to learn more about how I can help you achieve your business goals (without sacrificing your personal goals!) through strategy and relationship building, I would love to hear from you. Schedule a complimentary Business Clarity Call today at www.zandbconsulting.com/schedule-a-call.